Privacy Policy

Uptick Co. ("we," "us," or "our") is a done-for-you automation service for local service businesses in the Houston, Texas metro area. We build and manage communication systems — including automated SMS follow-up, review requests, and appointment reminders — on behalf of our clients' businesses.

This Privacy Policy explains what information we collect, how we use it, and how we protect it. By using our services or interacting with us, you agree to the practices described here.

From our clients (business owners):

• Legal business name, address, and contact information
• Business phone number and email address
• Business type and service area
• Tax identification number (EIN) for compliance registration purposes
• Service and operational details needed to configure automation systems

From end users (customers of our clients):

• Phone numbers detected from missed call notifications
• Timestamps and call metadata from missed call alerts
• SMS reply content when a recipient responds to an automated message
• Opt-out requests (STOP messages)

From our website and intake forms:

• Name, email address, and phone number submitted through contact or intake forms
• Business information submitted during the onboarding process

We use the information we collect to:

• Build, configure, and maintain automation systems for our clients
• Send automated SMS messages on behalf of our clients to their customers
• Log missed calls, follow-up activity, and system performance in client dashboards
• Monitor system health and resolve errors or failures
• Communicate with clients about their service, billing, and system updates
• Register our messaging infrastructure with US carrier compliance systems (A2P 10DLC)
• Comply with applicable laws and regulations

We do not use your information for advertising, marketing to third parties, or any purpose unrelated to providing our services.

Uptick Co. sends automated SMS messages on behalf of local service businesses. These messages are transactional — they notify callers that their call was received, invite them to reply or call back, and help businesses recover missed leads.

How recipients consent: A person provides implied consent to receive a follow-up SMS by initiating contact — calling the business's phone number. The automated message is a direct response to that inbound call attempt.

How to opt out: Recipients can opt out at any time by replying STOP to any message. Opt-out requests are honored immediately. Reply HELP for assistance.

Message frequency: Recipients receive no more than one automated follow-up SMS per missed call event. Message and data rates may apply.

We do not sell, rent, or trade personal information. We share data only in the following limited circumstances:

• Twilio Inc. — SMS delivery infrastructure. Phone numbers and message content are transmitted to Twilio to enable delivery. Twilio's privacy policy governs their use of this data.
• Google LLC — Our automation infrastructure runs on Google Workspace, Sheets, and Apps Script. Google's privacy policy governs their use.
• The Campaign Registry (TCR) — Business identity and campaign information is submitted to TCR for US A2P 10DLC carrier compliance.
• Legal requirements — We may disclose information if required by law, court order, or governmental authority.

No other third parties receive personal information collected through our services.

We retain client business information for the duration of the service relationship and for a reasonable period afterward as required for tax, legal, and compliance purposes.

Missed call logs and SMS activity records are retained in client dashboards for as long as the client account is active. Clients may request deletion of their records at any time.

Opt-out records (STOP requests) are retained indefinitely to ensure compliance with carrier and regulatory requirements.

You may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information, subject to legal and compliance obligations
• Opt out of SMS communications at any time by replying STOP
• Withdraw consent for data processing where consent is the legal basis

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

If you have questions about this Privacy Policy or how we handle your information:

Last updated May 12, 2026. Material changes will be communicated to active clients via email.